Monday, January 27, 2020

Evaluate the concept of normal and abnormal behaviour

Evaluate the concept of normal and abnormal behaviour To most people abnormality is described as being different from other people in other words it is seen as different from what is recognised as normal or unusual in society. Psychologists have described several approaches for standard behaviour but an evaluation of three different categories and their concept is going to be discussed. Different societies have their own set standards of behaviour and attitudes so anything that would fall outside the set criteria would be considered to be abnormal, psychologically referred to as deviation from social norms. Another theory of abnormality can be explained by referring to people who deviate from statistical norms. This definition groups people together, based on certain measured characteristics, and put this information into a distribution pattern to classify whether people fit into the average, or whether they fall outside the average, for example, if intelligence quotient is measured, the results would show that on average most people would fall around the middle, so those with either low or high scores statistically would be considered to be abnormal, though the assumption of intelligence can be portrayed in tow ways, for example if a person has a high IQ , they are regarded positively and do not fall in the abnormal criteria, whereas if others fall under the low score there are viewed negatively and therefore considered to be abnormal. Physical examples can also be taken into account, especially in terms of height or foot size. In other words manufacturers would produce products accord ing to the statistical numbers that fall into the normal criteria. Psychologists do have an overall assumption of how mental health, gender and culture issues are referred to statistically. Though they are several factors of mental health problems, there some such as anxiety or depression which are statistically considered to be normal human conditions whereas, if one is clinically disorganised with severe anxiety, or found to be clinically depressed can be described as someone with a mental disorder which is abnormal in a statistical sense. In terms of gender, some psychologists have argued that males are less likely to consult their doctors when suffering from mental disorders, which makes the females score highly in statistical data. Bennett (1995) believed that this would be due to matters of socialisation especially in industrialised societies. In regards to culture Cohen (1988) gave a description of how Indian mental patients are highly discriminated, so this would leave many patients without seeking any clinically help for their mental disord ers so this would lead to wrong statistical measures. Another definition would refer to those people whose behaviour is maladaptive or dangerous. This looks at the effects of the behaviour problems either to the wellbeing of an individual or any social group. We have to remember that defining abnormality is usually limited by cultural differences. This means that what may be classed as normal in one culture could be defined as extremely abnormal in another and this limits the definitions accuracy in being able to define abnormality as a whole so the three definitions above do not consider cultural differences. The concept of abnormal can be brought to a conclusion by evaluating the above approaches as they all help society identify abnormalities in other individuals which helps promote an overall safe living environment. For example, if an individual deviates from social norms, adequate help may be given to them as soon as their behaviour is detected from what is considered to be normal but on the other hand defining abnormality as deviation from social norms, can be used to justify the removal of those people who are considered to be abnormal from society. Statistically, it has been found out that though statistical frequency or infrequency is important to the population it is not effective when applied to mental disorders, so this makes it difficult to determine what is normal in the statistical sense. ANALYSE THE DIFFICULTIES INVOLVED IN DIAGNOSING MENTAL ILLNESS AND DISCUSS THEIR USEFULLNESS. A neurological examination, which helps physicians identify structural and psychiatric abnormality is usually carried out on patients with psychiatric disorders, and later gives an understanding of the wellbeing of the persons brain, mental function, nerves and muscles. Psychologists have developed two classification systems that help classify abnormality into mental disorders and also diagnose them clinically. They are known as Diagnostic statistical Manual of Mental Disorder (DSM) and the International Classification of The Causes of disease and Health Related Problems (ICD). Both these systems classify abnormal patterns of thinking, behaviour and emotion into mental illnesses. A significant feature of the DSM classification is the 5-axis diagnostic system, which gives a systematic evaluation of the patient and then gives a full account on the general medical condition of the patient or personality disorders, psychosocial and environment problems, as well as the level of functioning of the individual. The ICD on the on the other hand includes diagnoses for all the systems in the human body and is not popularly used in clinics as the DSM. Both classifications have the same e definition of mental disorders, so they both have their focus on the patients personal distress other than on what the rest of society react to any type of behaviour of the individual. The above classifications tend to be objective, but in society fear arises to the fact that those individuals who are classified and their families may be prejudiced against. The approach of classifications has been approved for its successfulness to the treatment of physical illnesses but not is found not to be very effective in treating mental disorders and this is because symptoms from those suffering with mental illnesses are usually subjective, meaning it is always what they feel and this may be diverse between individuals. Psychiatrists and clinical psychologists have very limited information to assess the well being of an individual compared to those who treat physical illnesses, for they carry out extra laboratory examinations like x-rays and blood tests to find the symptoms and then diagnose the individual. This shows that cause of a disease in mental patients is partially known whereas in those patients with physical disorders causes are fully known. David Rosenhan (1973) carried out a study on eight people who were normal but complained of hearing voices, they were diagnosed with schizophrenia, so he argued that psychiatrists could only rely on their observation methods because they could not verify the patients symptoms. Therefore he drew a conclusion that psychiatric classification could be very inaccurate. Scheff (1966) also criticised the classification method in his labelling of theory. He argued that a psychiatric label to a patient may worsen their condition, because they might be treated as though they are mentally ill. On the other hand, psychologists have found it advantageous, and insist that DSM classification has helped in terms of developing and understanding the causes of mental illnesses in different patients. According to Gelder et el. (1996), The use of classification can certainly be combined with consideration of a patients unique qualities, indeed it is important to combine the two.{Pg 648 Eysenck M, (2000) Psychology A Students Handbook, Psychology Press}. According to ICD classification, 11 major categories can be identified for mental disorders. But they are found to be more general than those of DSM. Therefore, it has some extent of reliability, but very limited information on its validity. EVALUATE THE USEFULNESS OF DIFFERENT MODELS OF ABNORMAL BEHAVIOUR The models of abnormality are theories that help to describe the cause of psychological disorders. There four models known as Biological, Psychodynamic, Behavioural and Cognitive approaches, and each model has a distinct view which helps to provide extra research and treatment approaches as a result. However, psychologists have split views in terms of analysing the disorders; some believe that disorders must originate from psychological causes whilst others believe that the disorders could be based on biological causes. A brief description and an evaluation is going to be looked at for both, Biomedical and Psychodynamic models and an outline of their usefulness will also be accounted for. Biological psychologists would explain that mental disorders are the consequences of biological systems due to the fact that, they regard abnormal behaviour in terms of abnormal biology. In fact the biological model is also known as the medical model because it categorises abnormality as a physical condition and it is the model that addresses mental disorder as an illness. Since it is see seen from the perspective of medicine, its concept for mental disorders, resemble that of physical illnesses, which means psychological disorders have under lying biological or biochemical causes. These are thought to arise from Infection by germs, inherited systemic defect, neurochemical factors and effects of trauma. The Psychodynamic model, was developed by Freud, though some of other psychologists changed some of its emphasis, most of the original assumption for this model is still actively used. Freud believed that humans are born with the id part of our personality and later on in life when people socialise into the moral standards of their culture then our super ego is developed. Freud explained that a well adjusted person develops a strong ego and therefore able to manage their personality. Although the biological approach is known to have fairly witnessed astonishing success in treating mental disorders with drug cures, it has also been criticised for having its main focus on the symptoms and therefore whenever drugs are stopped, the symptoms return which means the root of the problem is not being addressed. This approach tends to use classification systems such as DSM and ICD which have been doubted for their consistency and validity. Its scientific standing and links with medicine, the medical model is known to have gained popularity and credibility, but on the other hand danger of over diagnosis of mental illness and long dependency on drugs, which risks severe side effects, has also been addressed. The Psychodynamic model on the other hand has also been criticised for its validity, the fact that it carries out clinical interview and case studies for its experiments, it does not subject to scientific, empirical analysis. This means the central forces of the brain are unconscious, therefore making it difficult to directly be observed. Its theory is referred to as deterministic because it finds childhood attachments to parents, in the very early stages is crucial for personality development. Apart from the above criticism, the model is identified as the origin of modern day cures. . DESCRIBE AND EVALUATE THE MAIN APPROACHES TO THE TREATMENT OF MENTAL ILLNESS. The biological model treats mental disorders as physical illnesses. Somatic drugs such as minor and major tranquillizers or antidepressants are widely used. Chemotherapy is also regarded as effective and the main treatment of mental illnesses because of the assumption that chemical balance is the main cause of the problem. However, some psychologists have disagreed, and assume that the chemical imbalance to be the effect, rather than the cause of mental problems. For the Psychodynamic model, Freud developed a method of treatment called psychoanalysis, which is a type of therapy that seeks to uncover the underlying causes of abnormal behaviour. The belief was that unresolved emotional conflicts from early childhood could be withdrawn, so by talking to bring out and work through unconscious conflicts would bring it out to the conscious level and therefore be dealt with accordingly. It is also believed within the psychodynamic theory, that the unconscious can be revealed in dreams, so analysis of dreams is one of the techniques used in the treatment of mental disorders in psychodynamic theory. DESCRIBE AND EVALUATE PRACTICAL AND ETHICAL IMPLICATIONS OF THERAPIES AND TREATMENTS

Sunday, January 19, 2020

The Internet Piracy

The Pirate Bay -Case Study 1. How does The Pirate Bay business make money? What is its business model? – The Pirate business makes their money by advertising using the â€Å"advertising revenue† as a business model. It’s a website works as a forum to advertise and receives fees from the advertiser. The more browsers the website has, the higher rates of the websites will charge and that’s what lead them to increase their revenue. 2. How do new â€Å"cloud-based† media sites and services make money? What is their business model? * It works through subscription fees by using the â€Å"subscription revenue† as business model.By this the website provides all content or services to their users to exchange for a subscription fee. The users will pay a fee based on what kind of service they want and for how long. 3. Is the record industry justified in attempting to shut down P2P file-sharing sites that make it possible to download copyrighted media? W hy or why not? * Yes it is, since there are millions of dollars spent by record labels to produce albums and not to include the artist’s time and effort into creating music’s and movies for the audience.In my opinion, CD’s, DVD’s can be bit pricy during such difficult economic times, but it will not give people the right to steal. 4. Why might consumers prefer to pay for music from cloud-based sites rather than simply download music from P2P sites? * Because, they get benefits if having instant access of high quality track and videos without the hassle of P2P software download. The consumers don’t have to wait for hours for downloads or clutter their hard drives with file.

Saturday, January 11, 2020

Build a Bear, Build a Memory

Universidad Latinoamericana de Ciencia y Tecnologia San Jose, Costa Rica Facultad de Ciencias Empresariales January, 2010 Bilingual Business Administration Principles of Marketing Cesar Eduardo Gonzalez Company Case Build-A-Bear, Build-A-Memory Examples of needs, wants, and demands that Build-A-Bear customers demonstrate, differentiating each of these concepts. What are the implications of each on Build-A-Bear actions. Needs: Understanding needs as states of felt deprivation, not created by marketers but basic parts of the human makeup, we can say that Build-A-Bear customers demonstrate the individual need of self-expression, authenticity, creativity, empowerment, choice, individuality, freedom. They also demonstrate the underlying need that people have to entertain themselves. Wants: Although Build-A-Bear clients need to find a way to self-express and entertain themselves, they want to â€Å"step into a (†¦ genuine fantasy world organized around a child-friendly assembly line comprised of clearly labeled work stations†, where they can choose unstuffed animals from a bin, stuff them, include voice boxes, stitch them, dress them, name them, and even receive a birth certificate for their creation. This example is aligned with the idea that wants are the form human needs take as shaped by culture and individual personality. Demands: Giving their wants and resources, Build-A-Bear customers demand specific products that add up to the most valuable and satisfaction. Among the most relevant examples we can mention are both new store locations and accessories. â€Å"Mini-scooters, Hello Kitty bears, mascot bears at professional sport venues, and sequined purses† are also specific ideas that were interpreted as customers? demands by the company. Implication of each (needs, wants, and demands) on Build-A- Bear actions Needs, wants and demands have huge implications on Build-A-Bear actions. Not only by walking where customers walk, periodically checking its stores and assessing its customer service, but also by employing a mix of low-tech and high tech communication methods to interact with customers, Build-A-Bear demonstrates it is a truly customer-centric organization. This allows the company to fulfill their customers? needs, wants, and demands through successful market offerings, orchestrating several products and services to create brand experiences for customers. In detail, describe all facets of Build-A-Bear? product. What is being exchanged in a Build-A-Bear transaction? In my opinion, Build-A-Bear? s product has two different facets. There is a main facet formed by the intangible â€Å"experience of participating in the creation of personalized entertainment† and there is also a second facet formed by a tangible bear that â€Å"children clutch as they leave the store†. The main facet begins when children step into a â€Å"cartoon land† and interact with the different stations of the â€Å"child-friendly assembly line†. The second one, in turn, has the distinctive sign of being unlike any they other object Build-A-Bear customers have ever bought or receive, â€Å"they have a product that they have created†. Identifying these two facets helps us determine what is being exchanged in a Build-A-Bear transaction. Base on the idea that an exchange is the act of obtaining a desired object from someone by offering something in return, we can say that Build-A-Bear presents both an experience and a tangible object to fulfill its customers? needs, wants, and demands. In return, the company receives an average of 25$ per built bear. However, it goes beyond simply attracting new customers and creating transactions. It truly builds and maintains desirable exchange relationships with its target audiences, retaining customers while growing their business. Which of the five marketing management concept best describes Build-A-Bear workshops? In my opinion, The Marketing Concept is the one that best describes Build-A-Bear workshops. By looking for innovative ways to interact with customers and using both low-tech and high-tech methods, Build-A-Bear? s demonstrate that knowing its customers? eeds, wants and demands and then delivering the desired satisfaction are key activities within the organization. As stated before, Build-A-Bear is a truly customer-centric organization. Discuss in detail the value that Build-A-Bear creates for its customers. Because customer-perceived value is the customer? s evaluation of the differences between all the benefits and all the costs of a marketing offer relative to those competing off ers, we will use the marketing offer of Vermont Teddy Bear Company to discuss the value that Build-A-Bear creates for its customers. On the one hand, Vermont Teddy Bear Company promotes its product as the only hand-made bear in America that is guaranteed for life. Thus, it is safe to assume that high quality is an important element of their market offer. On the other hand, Build-A-Bear value for customers comes not only from the tangible object, the bear, but also from â€Å"the experience of participating in the creation of personalized entertainment†, which led us to the following conclusion: Although bears are final outcomes for both companies, Build-A-Bear is giving more at a lower price. And that is why an average of 25$ for a customized product and for the experience of participating in the creation of personalized entertainment is perceived as a marketing offer that gives more value to the customer compared with to the 50$ to 100$ that customers of Vermont Teddy Bear Company have to pay for a high quality bear. Is Build-A-Bear likely to be successful in continuing to build customers relationships? Why or why not? In my opinion, Build-A-Bear is indeed likely to be successful in continuing to build customers relationships. Why? Because behind the actions the company? is taking to: (i) further expand the Build-A-Bear experience beyond the retail stores using its new website, and (ii) entering into new markets by opening at least 350 stores in the US, 120 stores in Europe, and 300 stores in other parts of the world, are two underlying efforts: build a personal connection with customers, and at the same time understand is clients needs, wants, and demands. Universidad L atinoamericana de Ciencia y Tecnologia San Jose, Costa Rica Facultad de Ciencias Empresariales January, 2010 Bilingual Business Administration Principles of Marketing Cesar Eduardo Gonzalez My needs, wants and demands. As the title suggests, the purpose of this paper is to set forth my needs, wants, and demands. Because a common conceptual framework is very useful in every analysis, the first thing I? m going to do is refer to a brief definition of those terms. I will then explain what my needs are, dividing them into three categories: Physical needs, individual needs, and social needs just to make it easy for my readers. Right after, I will take a look at my wants. And I will finish with my demands. Common conceptual framework: Throughout this paper, I will understand needs as â€Å"states of felt depravation† and stick to the idea that they are not â€Å"created by marketers† but â€Å"a basic part of the human make up†. Wants, in turn, will be treated as â€Å"the form human needs take as they are shaped by culture and individual personality†. They will also be described in terms of objects that will satisfy them, focusing only on those objects I can`t afford. I will do this to distinguish my wants from my demands. This means that I will understand demands as those wants that are actually backed by my purchasing power. My needs: Let? s start with the physical ones. Definitively, food and water are on the top of the list. As every human being, I need food to provide my body with the energy it will use each day. I need also to provide it with water to hydrate it properly. But there is a key point here. I? m just referring to limited portions of food and water or let`s say those that are essential for the human body to work. Thus, a 5. 000-calories-per-day diet seems either as a want or as a demand for average people but not as a need. Maybe not behind but next to food and water I would put air and sunlight. Definitively, those two are also among the essential physical needs every human has; and because I? m not the exception, I thought it was important to include them in my list of needs. I understand, though, that in the world not everyone is satisfying this need at a 100%-rate. Good examples of that can be found just by thinking of really air-polluted cities, such as Mexico DF, or thinking of those countries that receive little or no sunlight during several month every, such as Russia or Canada. But let`s thank we are not in any of those groups and move forward. After food, water, air, and sunlight, I would put cloth and shelter. As I mentioned before, I am just talking about basic stuff. Some examples could be a couple of pants, shirts, and sweaters to protect me from the weather and to cover the cloth section. A small house or flat, in turn, will be sufficient to cover the need of shelter. Thus, design cloth and luxury properties would be definitively in people? s wants or demand section, depending on his or her purchasing power. To finish with my physical-needs section, I would mention not only rest but movement and exercise. As every human being, I need to safe hours every day to sleep and rest. I understand the number of hours needed vary from one person to another, but in my case, 7 to 8 hours work perfectly well. Movement and exercise are important needs too. And although it seems that there are a lot of people out there that are not really aware of that, for me, 4 to 6 hours of exercise per week also work for me. Looking now at my individual needs, I would say that freedom and independence along with creativity and self expression are among the top of this list. As most human beings, I need to feel I can express my ideas and take my own decisions without having someone else telling me what to do or how. Here, I am not talking about homework or other duties at work; I am talking about more deep things, such as having someone telling you what to buy, sell, study, or work, where to live, with whom, or how. Sadly, if we look at political extremists, such as communist, not only in history but around us, we could find good examples of that. I consider that having the possibility of learning new things is also an important need, and as such, I included in my list. Here I am not talking about schools or universities, because, in my opinion, those would be wants or needs depending on everyone`s purchasing power. I am talking about learning in general terms. Last but not least, I would include having fun in my individual-need list. I think this is important in people`s life, and for me is not the exception either. I understand of course that for some people more than for others, this could be tough. But even under the worst circumstances people should try. Now, I will proceed with my social needs. In this category I would include affection, sense of belonging and friendship. For me and for every person I know all of them are very important needs that must be somehow satisfied. I would add to this point that satisfying them is not a matter of quantity of friends or people sharing your thoughts and ideas but a matter of quality and how strong are the bounds that you can create with others. Right after I would add respect. For me, this element plays a key role; and just as others, I need to be treated with respect. Acceptance, communication and understanding are also social need. My wants As everybody else, I have different wants. What interested me the most about them is that, apparently, they have no limits; or at least, that seems to be the consensus among most of the economist, especially when they give a look at the principles of the economic problem. Starting with food, and thinking about it not only in terms of tangible products but also in terms of services that would satisfy my wants, I would say that (at least for weekdays) a varied, healthy, home-style menu of food delivered right to my office would be great would probably satisfy my wants. For weekends in turn, I would say that Gourmet restaurants would also be on the list. In terms of cloth and shelter, my wants are also relatively big and considered as a group, they are also unaffordable, at least at this point. I can start by mentioning some tailored suits, long-sleeve shirts and a couple of pair of Italian shoes that match them would also be included. I would also add several ties, made of silk could be included to finish with the formal outfit. Then, for a more casual look, I would by tens of Hollyster & Co. hirts. The reason why I want them is because they have a special fabric that makes it VERY easy to iron them, which safe me a lot of time. Some expensive, and durable black, beige, blue, and brown cotton pants, and jeans could be also on the list. This way I would leave Zara? s cloth behind, which is nice made to last just for a few months. Moving to the sport section, I would include special tennis for runners and several sport outfits. At this point Addidas or new balance will be on the top of the list. Why? Again, is a matter of the perceived quality of fabrics, those brands (and of course others) have invested huge amounts of money to create high-tech cloth that regulate your internal temperature while you are performing any physical activity. Taking about shelter-related wants, I would put a 3 bedroom flat with a nice view, pool, and a tennis court. I can be here in Costa Rica or anywhere else, for example, at Vancouver, Toronto, London, Amsterdam, Rotterdam, etc. At the end it will depend on where job opportunities are. But now, a flat with this description will fit perfectly well with my wants because I would have a room for me and my girlfriend, a room to use as a private office/library, and finally a guest room for family living overseas. Talking about the possibility of learning new things, I want to start a master program in a European university, especially if it is located in the UK or in the Netherlands. Why? Because I really like those countries and their universities are ranked among the top of the list. I would also add many books to my wants list, and here I? talking about really expensive ones. And finally looking forward to satisfy my both social needs of communication and individual needs of creativity, I would definitively add a Mac book air to my list of wants. The reason I choose this product is because it will give me not only the built-in camera and microphone that I use to call them through the internet (because today almost every computer include this feature) but because it wi ll give me the mobility and flexibility I need due to its light weight. Carrying my laptop at the airports won’t be a nightmare. And finally I will be more efficient at one of my hobbies, which is creating graphic material using Macromedia `s programs, because I will not have to wait for my slow PC. My demands: Sticking here to the idea that demands are the type of needs backed to my purchasing power, I have to admit that my list of demands has been self-limited almost to the basics. This means I have voluntarily decreased my level of consumption because I am a point where the act savings became a necessary step to achieve some of the goals I have set. For example, I would definitively include access to sport facilities to train between 3 to 4 times per week (or even more in those weird cases that I have the time and the will) to my list of demands. A gym membership, for example, could work perfectly well. Products and services that give me more useful time and increase my efficiency are also on my demand list. Here I`m talking about a Smartphone and the Voice & Data packages that are offered by the phone company, which gives me exactly what I? looking for: High-speed internet access, interconnected email accounts, access to overseas radio stations, maps, calendar, address book, alarms, cameras, videos, the etc. Even though it is absolutely not among my favorite demands, gas is also on this list. I understand that public transport represent an alternative. But sadly it is slow and time-consuming, so to my regret public transportation services do not work for me. I also demand ingredients to prepare easy-to-cook, home-style food. Let`s say, fruits, frozen vegetables, chicken breasts, meat, milk, cereal, bread, cheese, juice, etc. Thinking about my individual need of learning new things, I demand related products and services that help me to satisfy it. Among the products, books usually play a central role. When it comes about services, in turn, high-speed internet access and being enrolled in university studies are crucial for me. To finish with my demand list, I would include my apartment, which is rented, and all the related public services. Water, light, land phone, is what I? m talking about here.

Thursday, January 2, 2020

Key For Key, Pound For Pound, I m The Biggest Dope Dealer

â€Å"Key for key, pound for pound, I’m the biggest dope dealer, I serve all over town.† Imagine being on a jury of a drug related case and hearing these rap lyrics played as evidence. Would you immediately charge the defendant of drug distribution or would you consider his lyrics as a form of artistic expression? In the court system the disclosure of rap lyrics written by a defendant as evidence is an ongoing controversy that is becoming increasingly popular and accepted. Jurors face a difficult decision on the credibility of the lyrics and how to properly interpret them when used as criminal evidence. Is this really a confession from the defendant? Do the lyrics describe the defendant’s motivations, intentions, or conduct? The debate continues to distinguish the defendant’s words as artistic context or criminal intentions. There are many rap artists who create and use their true life experiences into lyrical form. There are also rap artists who express w hat they experience through the eyes of real criminals, but have never actually lived the life. When the court allows the admission of rap lyrics as evidence, this allows the prosecutor to use them in two ways. One way is as substantial evidence where they treat it as an admission of guilt or a confession. This will show the defendant’s knowledge of or intention to commit the crime. Another way is by the prosecutor wanting to portray an image of the defendant and connect them to the existing evidence basedShow MoreRelatedProject Managment Case Studies214937 Words   |  860 Pagesabout Wiley products, visit our Web site at www.wiley.com. Library of Congress Cataloging-in-Publication Data: Kerzner, Harold. Project management : case studies I Harold Kerzner. -- 2nd ed. p. cm. Includes bibliographical references and index. ISBN-13: 978-0-471-75167-0 (pbk.) ISBN-10: 0-471-75167-7 (pbk.) 1. Project management-Case studies. I. Title. Printed in the United States of America Contents Preface xi 1 PROJECT MANAGEMENT METHODOLOGIES 1 Lakes Automotive 3 Fems HealthcareRead MoreFundamentals of Hrm263904 Words   |  1056 Pagesbetter study smarter save money From multiple study paths, to self-assessment, to a wealth of interactive visual and audio resources, WileyPLUS gives you everything you need to personalize the teaching and learning experience.  » F i n d o u t h ow t o M A K E I T YO U R S  » www.wileyplus.com ALL THE HELP, RESOURCES, AND PERSONAL SUPPORT YOU AND YOUR STUDENTS NEED! 2-Minute Tutorials and all of the resources you your students need to get started www.wileyplus.com/firstday Student